Refreshed

BraxleyBands

Refreshed

BraxleyBands

 

 

 


DESKOP & MOBILE EXPERIENCE

DESKOP & MOBILE EXPERIENCE

homepage-min

About

Braxley Bands.

About

Braxley Bands.

Braxley Bands claims to deliver insanely comfortable apple watch bands. They are all about blending style and comfort. They provide a high-quality product at a fair price and it's highly appreciated by their customers. The brand could best be described as design-forward, silly, youthful, earth conscious, and retro-cool.

They have an interesting story behind their brand, here you can read their story.

www.braxleybands.com

My Role.


Aesthetically, completely different than my style. I loved every part of this project, from understanding the brand, its customers to exploring different visual styles, colors, patterns. Everything was fun.

 

My Role.


Completely different than my style. I loved every part of this project, exploring different styles, colors, patterns. Everything was fun.

 

UX:

  • Quantitative research (surveys)
  • Research on customer perspective on the brand.
  • Problem discovery on the high rate of returns and low conversion.
  • Benchmarking on industry best practices
  • Prototypes for solutions
  • Usability testing

UI Design:

  • Moodboard
  • Typography Explorations
  • Patterns Exploration
  • Visual Style Guide
  • Desktop Visual Designs
  • Mobile Visual Designs

I led braxleybands to reduce the number of returns & exchanges 68.2 % by providing the right information to make an informed decision on PLP and PDP.

Also designed a cohesive customer experience to match the brand vision and mission.

 

Designed for FuelMade Agency

Designed

for FuelMade

Agency.

 

Refreshed brand personality with new visuals and typographic styles.

Brand's Communication Goals: 

  • We want to add personality to our brand which is Stylish, Silly, Nostalgic, and shows DGAF attitude.
  • Our brands do not reflect the words Value-driven, serious, luxury. 

Problem Statements:

  • Tons of returns and exchanges.
    Users spend a lot of time on the product detail page but don't convert.
  • Non-cohesive design, confusing layout, not enough personality, not displaying the product and its features well enough.
  • Our site doesn't represent our vision.

Business Goals:

  • A better explanation of all the great things our product does.
  • Better showcase our story, reviews, giveback model, customer service, etc.
  • Minimize returns and exchanges. Especially if they are due to ordering the wrong size.
  • Conversion rate & product review improvement.

Returns & Exchange issues

Impact based on solution

reviews
Homepage Mobile

Mood board.

Mood board.

Moodboard-2

Style Guides.

Style Guides.

StyleGuides

A bold and to-the-point Home page, that introduces braxleybands to their visitors in their own way. It provides balanced information about the brand story, its mission, and why someone should buy their product.

  • Strong Navigation
  • Why you should shop braxleybands
  • Watch and Band sizes selection
  • Customer Reviews
  • Social Proofing (Instagram Feeds)
HomePage (1)
Homepage
Home Page – Mobile – Navigation
Collection Page
Collection Page
collection page screens
Product Detail Page (2)
PDP
pdp popups 2

More Projects

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This portfolio is based on my personal works and the ones I've done for my clients.
All works ©
Umyr Mehmood 2020. Please do not reproduce without the permission of Umyr Mehmood.