Refreshed

BraxleyBands

Refreshed

BraxleyBands

 

 

 


DESKOP & MOBILE EXPERIENCE

DESKOP & MOBILE EXPERIENCE

homepage-min
Homepage Mobile

About

Braxley Bands.

About

Braxley Bands.

Braxley Bands claims to deliver insanely comfortable apple watch bands. They are all about blending style and comfort. They provide a high-quality product at a fair price and it's highly appreciated by their customers. The brand could best be described as design-forward, silly, youthful, earth conscious, and retro-cool.

They have an interesting story behind their brand, here you can read their story.

www.braxleybands.com

Designed for

FuelMade Agency.

 

Refreshed brand personality with

new visuals and typographic styles.

Designed

for FuelMade

Agency.

 

Refreshed brand personality with new visuals and typographic styles.

Visual Goals: 

  • We want to add personality to our brand which is Stylish, Silly, Nostalgic, and shows DGAF attitude.
  • Our brands do not reflects the words Value-driven, serious, luxury. 

Problem Statements:

  • Non-cohesive design, confusing layout, not enough personality, not displaying the product and its features well enough.
  •  Horrible size guide presentation
  •  Tons of returns and exchanges due to the wrong size.

Business Goals:

  • A better explanation of all the great things our product does.
  • Better showcase our story, reviews, giveback model, customer service, etc.
  • Minimize returns and exchanges. Especially if they are due to ordering the wrong size.
  • Conversion rate & product review improvement.

My Role.


Completely different than my style. I loved every part of this project, exploring different styles, colors, patterns. Everything was fun.

 

My Role.


Completely different than my style. I loved every part of this project, exploring different styles, colors, patterns. Everything was fun.

 

UX:

  • Surveys
  • Problem Discovery
  • Prototypes for Solutions

UI Design:

  • Moodboard
  • Typography Explorations
  • Patterns Exploration
  • Visual Style Guide
  • Desktop Visual Designs
  • Mobile Visual Designs

Mood board.

Mood board.

Moodboard-2

Style Guides.

Style Guides.

StyleGuides
HomePage (1)
Homepage
Home Page – Mobile – Navigation
Collection Page
Collection Page
collection page screens
Product Detail Page (2)
PDP
pdp popups 2

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This portfolio is based on my personal works and the ones I've done for my clients.
All works ©
Umyr Mehmood 2020. Please do not reproduce without the permission of Umyr Mehmood.