Redesigned
BraxleyBands
Refreshed
BraxleyBands
DESKOP & MOBILE EXPERIENCE
DESKOP & MOBILE EXPERIENCE
Reduction in order returns, clear communication and a cohesive digital facelift.
About
Braxley Bands.
About
Braxley Bands.
Braxley Bands claims to deliver insanely comfortable apple watch bands. They are all about blending style and comfort. They provide a high-quality product at a fair price and it's highly appreciated by their customers. The brand could best be described as design-forward, silly, youthful, earth conscious, and retro-cool.
They have an interesting story behind their brand, here you can read their story.
www.braxleybands.com
I led braxleybands to reduce the number of returns & exchanges by 68.2%. Provided the right information to make an informed decision on PLP and PDP.
Designed for FuelMade Agency
I led BraxleyBands to reduce the number of returns & exchanges by 68.2%. Provided the right information to make an informed decision on PLP and PDP.
Designed for FuelMade Agency
Problem Statements:
Brand's Perception Goals:
My Role.
Designed the mobile and desktop experience. Did the quantitative user research and defined their style direction. I dug deep into their brand and tried to reflect their values, vision, and customer perception into a cohesive digital shopping experience.
My Role.
Designed the mobile and desktop experience. Did the quantitative user research and defined their style direction. I dug deep into their brand and tried to reflect their values, vision, and customer perception into a cohesive digital shopping experience.
UX Process:
User Interface Design:
Returns & Exchange issues
Impact with new updates
Business concerns with the old mobile and desktop site
"The brand voice needs to be tweaked. We need to feel more approachable to the masses and make it clear why our bands are the best on the market for an active lifestyle. It also seems people are unclear on how to wash their bands, or that they are even machine washable, to begin with. We also want to establish a rewards and referral program."
Brand's aesthetics:
"We want to make the brand feel like an homage to the retro, counterculture, pop vibe of Steve Jobs era Apple. We love the idea of retrofuturism and calling our bands "The Watchbands of the Future" yet giving it mod-retro aesthetics. Our brand feels clean yet playful, tactically clever but not corny, artisanal yet polished, nostalgic yet modern, approchable yet high quality. I really like the graphic design, copy and overall vibe Italic has been using lately."
Mood board.
Style Directions
I explored various design elements and created the following 3 variations to define the style direction. Braxley team asked for a hybrid approach, where I picked some of the key design elements from each of the direction below to facelift their new website.
Style Guides.
A bold and to-the-point Home page, that introduces braxleybands to their visitors in their own way. It provides balanced information about the brand story, its mission, and why someone should buy their product.
Additions to the product listing page that helped to reduce the returns & exchanges.
The product detail page required real effort, the goal was to provide very precise information that anyone would need to make a purchase.
Learnings.
Other Projects